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    The Lalla Hasnaa Clean Beaches Awards

    In 1999, Her Royal Highness entrusted the artist Mohamed Bennani Moa with the design and creation of a singular bronze sculpture to represent the symbolism of strong environmental action and work undertaken and shared by all Moroccans to preserve our environment.

    Among the proposed sculptures, Her Royal Highness selected one to be the emblem of the Clean Beaches program. It is in the form of the earth, with a sea star marine animal on one side, and on the other side a butterfly, free as air, but as fragile as nature.

    The Lalla Hasnaa Clean Beaches Awards has evolved from a single award for the cleanest beach to trophies awarding beaches that have undergone a true upgrade in terms of infrastructure, of equipment, hygiene, safety and environmental education.

  • Evolution trophies

    In 2003, the Foundation adopted a new approach to encourage all actions carried out across the country that due to lack of resources, equipment, infrastructure or water quality, fail to win this award.

    Thus, a national jury led by the Foundation selects actions and stakeholders who stand out among those working to upgrade beaches. The culmination of this work is the Blue Flag label, which is based on criteria to raise our beaches to international standards.

    In 2006, with the aim to support the development of the Clean Beaches program and allow Foundation partners to have a better visibility and understanding of the awards, it was agreed to consider a revision of the selection method for the Lalla Hasnaa Clean Beaches Awards in order to establish a clear connection between an effort and a trophy award.

    Three types of awards were offered to recognize efforts to improve the overall beach quality for the progressive expansion of the Blue Flag beach label in the Kingdom. These are:

    Commitment Trophy:This award honors municipalities and their partners who have exceeded the targets of annual action plan in terms of mobilizing local stakeholders, partnership and quality achievements. It also rewards those who were able to make effective and sustainable solutions to unforeseen problems.

    Innovation Trophy:This award honors municipalities, their partners and associations that have implemented management practices based on practical, innovative and original solutions (beyond the usual solutions) that contribute to environmental preservation and sustainable development.

    Initiative Trophy:This award honors municipalities, their partners, and associations that conduct environmental education information and awareness campaigns for better environmental protection and sustainable development of beaches.

    In 2012 : To take into account changes in the institutional context, expectations of local stakeholders and partners, as well as the orientation of the Clean Beaches program towards a national program of sustainable coastal development, the Mohammed VI Foundation for Environmental Protection has initiated a debate on the future direction of the prestigious Lalla Hasnaa Clean Beaches Awards.

  • Why a new direction?

    To take into account changes in the institutional context, expectations of local stakeholders and partners, as well as the orientation of the Clean Beaches program towards a national program of sustainable coastal development, the Mohammed VI Foundation for Environmental Protection has initiated a debate on the future direction of the prestigious Lalla Hasnaa Clean Beaches Awards.

    The Lalla Hasnaa Clean Beaches Awards have undoubtedly helped to create a real dynamic that should enable a consistent new layout to position the Foundation with respect to all its programs: Coastline Preservation, Young Reporters for the Environment, Eco-Schools, Sustainable Tourism, etc. This new perspective is legitimized by HRH Princess Lalla Hasnaa’s engagement as an ambassador of the Coast, named by UNEP in 2007.

    What does this new direction involve?

    This new direction enables the:

    Replacement of the Lalla Hasnaa Clean Beaches Awards, which today are only associated with beaches, with the Lalla Hasnaa Sustainable Coast Awards that are honorary, broader, and which could be developed with the Foundation’s various programs and initiatives.

    Openness of this recognition process for actions undertaken for the specific beach area, and also more broadly for the preservation of the entire coastline. This aim is already embedded in HRH Princess Lalla Hasnaa’s approach when creating the awards.

    Placement of education and youth participation at the heart of sustainable territorial development projects;

    Gradual promotion of an international perspective for the Lalla Hasnaa Sustainable Coast Awards.

  • Who are they for?

    These awards cover all the national stakeholders (associations, institutions, economic operators, journalists, research experts, etc.).

    They will identify and catalog the work and initiatives undertaken by any person or entity contributing to coastal protection in a vision of sustainable development and encourage socially and environmentally responsible behavior.

    When and where?

    The Lalla Hasnaa Sustainable Coast Awards is a biennial competition, and will focus primarily on stakeholders and the Moroccan territory. However, the international dimension is essential and this dimension will gradually be integrated.

Lalla Hasnaa Sustainable Coast Awards

The Mohammed VI Foundation for the Protection of the Environment has decided to boost initiatives for the Environment and particularly those in favor of the protection of the Moroccan coastline by organizing a biennial competition titled "Lalla Hasnaa Sustainable Coast Awards" 

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Presentation of trophies

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Evolution trophies

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a new direction

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Where, when and Who are they for?